2025
Splitting Atoms Rebrand
The Splitting Atoms team came to me with a vision sparked by a kinetic light installation they’d seen at EPCOT in Disney World. They wanted their brand to capture that same sense of energy, movement, and innovation.
Branding & Identity Design
Social Media Design
Art Direction
Logo Design
Client /
Splitting Atoms Podcast
I refined their original atom logo into a cleaner, modern, future-forward mark while keeping the soul of the concept they’d built themselves. From there, I created a colour palette directly inspired by the EPCOT installation’s vibrant glow, giving the brand a scientific yet electrifying feel.
To support their content rollout, I designed a full suite of bold, easy-to-use social templates:
Episode announcements
Their weekly 9-minute segment
Quote teaser graphics
Each layout is sharp, consistent, and designed to stand out instantly in a scroll.
This refresh transforms their initial inspiration into a cohesive, polished identity — powered by design and rooted in the moment that inspired them.
